India’s premium smartphone segment continued its strong double-digit growth momentum last year, with Apple, for the first time, securing a spot among the top five smartphone brands in India in Q4 2024, according to a new report on Tuesday.
Apple recorded a 72 per cent YoY growth, capturing an 11 per cent market share in Q4.
Similarly, the super-premium smartphone segment and uber-premium segment (above Rs 1,00,000) posted impressive gains, up 10 per cent and 25 per cent, respectively, according to the CyberMedia Research (CMR) report.
Apple’ market share in the super-premium segment (Rs 50,000–Rs 1,00,000) segment skyrocketed by 82 per cent YoY, while the uber-premium segment (Rs 1,00,000) surged by 32 per cent YoY.