New Delhi, Sep 27
Riding on aspirational India as private consumption surges in tier 2, 3 cities and even beyond, Apple has seen its ‘make in India’ iPhone 16 flying off the shelves in the country.
According to trade analysts on Friday, the new iPhone, which has several top-notch features like Camera Control, a powerful 48 MP fusion lens system (two optical-quality cameras in one), new A18 chip and a better battery life, are selling like hot cakes due to attractive financing schemes and trade-in offers at Apple retail stories as well as online.
Counterpoint Research Vice President, Neil Shah, told that the momentum for new iPhone 16 is really great, driven by Apple’s aspirational appeal in the country.
According to him, more Indians this time are buying new iPhones rather than going for older generation devices, as purchasing power has increased in the country amid overall economic growth.
Moreover, latest consumer research said that 6 out of 10 users in premium segment buy smartphones through a financing scheme, which has worked well for Apple as the premiumisation trend is rising.