New Delhi, Oct 7
With the festive season in full swing, Artificial Intelligence (AI), quick-commerce, and the rise of micro-influencers are some factors playing a leading role in influencing festive purchases this year, finds a report on Monday.
The report, commissioned by social media giant Meta and conducted in September by consumer insights platform GWI, indicates an optimism in consumer sentiment with half of respondents planning on spending more than last year.
It noted that festive shopping trends continue to see disruption with 96 per cent of shoppers expecting their shopping pattern to change this year on the back of online shopping, e-commerce penetration, and the rise of quick commerce.
“The report clearly shows that festive shopping trends in India are undergoing a dramatic shift with AI, adoption of quick-commerce, the rise of micro-influencers, and prevalence of regional language content playing a leading role in influencing festive purchases,” said Arun Srinivas, Director and Head, Ads Business (India) at Meta, in a statement.
“On our platforms specifically, we are seeing strong adoption of all our key products this festive season -- from AI-powered ad formats to business messaging and Reels,” he added.
Notably, the report shows that e-commerce is on the rise and quick commerce is expanding into new categories with one in four electronics purchasers and one in three personal care buyers purchasing via quick commerce.