New Delhi, Oct 25
Google-owned YouTube on Friday announced to expand YouTube Shopping in India, offering new opportunities for creators to diversify their earnings and for viewers to discover products from their favourite channels.
The YouTube Shopping affiliate programme offers Indian creators a unique opportunity to diversify their revenue streams and deepen their connection with their audiences, said Travis Katz, General Manager and Vice President, Shopping, YouTube.
The programme will allow eligible creators to tag products in their videos and earn revenue when viewers purchase them on the retailers site.
According to Katz, the incredible global success of YouTube Shopping, with over 30 billion hours of shopping-related content watched in 2023 alone, demonstrates the power of connecting creators, viewers, and brands in exciting new ways.
“We’re now bringing this same momentum to India with the launch of the YouTube Shopping affiliate programme starting with Flipkart and Myntra. We're unlocking a new phase of product discovery, powered by the strong connections between creators and their viewers,” Katz added.
Digital video is unlocking new possibilities for brands to showcase products and build relationships with customers.
Ravi Iyer, Senior Vice President and Head-Corporate Development and Strategic Partnerships, Flipkart Group, said with more than 500 million registered customers, Flipkart and Myntra understand the evolving and nuanced shopping needs of a diverse customer base.