New Delhi, Dec 23
Tech billionaire Elon Musk has raised prices of its top-tier subscription service (Premium+) for his X social media platform by a massive 35 per cent for both new and existing users in India, including across global markets.
Effective from December 21, the Premium+ users in India will need to shell out Rs 1,750 a month — up from Rs 1,300 now, which is an approximately 35 per cent hike.
Similarly, on an annual basis, the Premium+ users in the country will need to pay Rs 18,300, up from Rs 13,600 at the moment (up by almost 35 per cent).
This marks the largest price increase since the social media platform’s acquisition by the tech billionaire in 2022.
In India, the basic tier subscription rate remains unchanged at Rs 243 and premium tier at Rs 650 as well.
In the US, the Premium+ service will cost $22 a month, up from $16. Annual subscription cost has increased to $229 from $168.
“If you’re an existing subscriber and your next billing cycle starts before January 20, 2025, you’ll be charged at your current rate; otherwise, the new rate will begin with your first billing cycle after that date,” said X.
According to the company, Premium+ is now completely ads-free, providing an uninterrupted browsing experience.