New Delhi, Dec 23
As smartphones remain integral to people’s daily lives, 59 per cent of the respondents plan to purchase a Gen AI-enabled smartphone within the next year, with the trend being strongest in the US, followed by Germany and France, a global survey showed on Monday.
GenAI was familiar to 32 per cent of the respondents in a survey conducted by Counterpoint Research across seven countries, namely USA, Canada, the UK, France, Germany, Poland, and Japan.
As per the results, GenAI awareness was highest in North America (72 per cent) and lowest in Japan (7 per cent).
“GenAI has quickly gained traction due to its accessibility and versatility across personal, professional, and educational applications. Everyday tasks, such as writing assistance, document editing, and research have been made simpler, proving it is an invaluable tool for users,” said Tarun Pathak, Research Director at Counterpoint.
Writing assistance has emerged as the top use case, thanks to its widespread availability, ease of use, and verifiable outputs.
Other popular applications like image generation and voice assistants are also seeing significant adoption, Pathak noted.
While 32 per cent of the respondents are aware of Generative AI, primarily through chatbots and search engines, among the aware users, 73 per cent have used Gen AI on their smartphones, highlighting the device’s key role in boosting awareness and monetization opportunities.