New Delhi, Jan 3
India’s smartphone market is projected to cross $50 billion in value by 2025, driven by the ongoing trend of premiumisation and thrust on local manufacturing, a report showed on Friday.
The retail average selling price (ASP) of India’s smartphone market is expected to cross the $300 mark for the first time this year, according to latest research from Counterpoint’s ‘India Smartphone Outlook’.
Apple and Samsung are leading this shift by offering competitive options in the premium and ultra-premium segments.
Apple is expected to see strong demand for its Pro models, driven by local manufacturing and recent price reductions across its iPhone lineup.
Meanwhile, Samsung’s value-focused strategy is gaining traction, particularly with its flagship S series. OnePlus, with the launch of its flagship OnePlus 13, is aiming to increase its share in the ultra-premium segment (above Rs 45,000), the report mentioned.
The shift towards premiumisation is also being driven by consumers increasingly opting for offline stores, where they can experience premium smartphones first-hand before making a purchase.