Despite a surge in footfall at shopping malls and discount shops for the festive season, shopkeepers report a decline in sales volume across various stores in Chennai.
R. Janakiraman, a cracker shop owner in Anna Nagar (East), Chennai, told IANS: “The factory price of popular crackers like ‘Kuruvi,’ ‘Chain crackers,’ ‘Knockout,’ and other items has skyrocketed. When we add our profit margin, prices increase substantially, which could be causing the drop in customer numbers.”
According to Janakiraman, the sales volume, which reached Rs 4 to 5 lakh during this period in 2023, has fallen to approximately Rs 3 to 4 lakh this year. He noted that daily sales have decreased by about Rs 1 lakh, with a 15 per cent price increase compared to the previous year.